In a world dominated by technology, a recent Nielsen survey yielded the compelling statistic that over 50% of US consumers use smartphones. Not surprising is that the mass demographic utilizing such technology is between the ages of 25-34, with 2 out 3 people in this age group using smartphones. Subsequently that means, roughly, that half of you are not using a smartphone.

A smartphone is essentially a mobile telephone built upon a mobile operating system giving it significantly more functionality than your basic mobile phone and putting a small computer in your pocket. Such capabilities include internet browsing, mobile applications including access to internet based applications such as Facebook and Twitter, and most commonly the ability to send and receive electronic mail or e-mail. ‘SMS’ (Short Messaging Service) messages, or text messages, have also become a dominant force in the way we communicate both in our personal and business lives. [Read more…]