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Making a Life in HR

April 16, 2013 By hatfiled developer

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By NIKI KING

If Amy Newbanks Letke had her own reality show, it would be called “Say Yes to the Success” in human resources.

She’s made a career of saying “yes” to opportunities that have presented themselves in her respective field, including a decision to become an entrepreneur. In 2007, she founded IntegrityHR, Inc., a Louisville-based human resources consulting and outsourcing firm for small to medium-sized businesses. Since then, it’s grown to 11 employees offering a range of human resource services to clients around the country.

Her business motto is rooted in the same affirmative approach that motivates her. She wants to help other business leaders say ‘yes,’ too, and also “share, in a positive way, the consequences,” she said. [Read more…]

Filed Under: Business, Human Resources, News, Profiles, Service Tagged With: consulting, HR, human resources, IntegrityHR, Kentucky, Louisville, outsourcing

A HOW TO: Meet Your Ideal Customer in the New Year

April 16, 2013 By hatfiled developer

ups-adcampaign3By BARBARA EILERT

Principal and founder of Eilert Communications, a marketing strategy and communications firm based in Louisville, KY. [email protected]

Who is your ideal customer? Someone who will likely buy & rave about your products. Finding groups of people who can and will buy from you, and connecting with them is the basis of a solid marketing plan, and every successful business enterprise. The trick, of course, is finding these customers and discovering why they would be interested in buying your products or services in the first place. [Read more…]

Filed Under: Business, News, Service, Shipping Tagged With: Eilert Communications, Kentucky, Louisville, Marketing, Services, small to medium sized business

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