By BARBARA EILERT

Principal and founder of Eilert Communications, a marketing strategy and communications firm based in Louisville, KY. beilert@eilertinc.com

Who is your ideal customer? Someone who will likely buy & rave about your products. Finding groups of people who can and will buy from you, and connecting with them is the basis of a solid marketing plan, and every successful business enterprise. The trick, of course, is finding these customers and discovering why they would be interested in buying your products or services in the first place. [Read more…]